Our process

Fourteen days from deposit to live site.

No meetings unless you want one. No 60-slide strategy decks. One form, one build, one launch.

0 DAY 0

Deposit & onboarding form

You pay the 50% deposit online via Stripe. You get a link to the onboarding form (~30 minutes). You upload your logo, pick brand colours (or tell us you don’t care), list your services, paste your Google reviews, drop in photos.

You
Fill the form.
Apex
Review everything within 24 hours. Flag anything missing.
1 DAYS 1–3

Template selection & content structuring

We pick the Apex template that fits your trade. We draft first-pass copy for every page using your form answers. We structure your services, suburbs, pricing, reviews.

You
Nothing. Go run your business.
Apex
Heads-down build.
2 DAYS 4–10

Design & build

We apply your brand, photos, reviews and copy into the template. We set up forms to email and SMS you. We configure SEO basics. We connect your domain. We set up your Google Business Profile.

You
Nothing.
Apex
Build.
3 DAY 10

Staging review

We send you a staging link and a 5-minute Loom video walkthrough. You review on your phone and desktop. You send us changes in one message — we work off a list, not back-and-forth emails.

You
Review. Send revisions in one shot.
Apex
Wait for your feedback.
4 DAYS 11–13

Revisions

We apply your revisions. Second round available if needed.

You
Sign off.
Apex
Ship.
5 DAY 14

Launch

We push to your domain. We submit your sitemap to Google. We send you a walkthrough video of how to edit pages, see enquiries, and contact support. You’re live.

You
Tell your customers.
Apex
Monitor the launch for 48 hours.
One-time

What you need to send us.

All collected in the single onboarding form. Don’t have something? That’s fine — we have fallbacks for every trade.

🎨
Logo

PNG, SVG or a photo we can clean up

🎯
Brand colours

Or tell us “you pick”

🔧
Services list

As long or short as you like

📍
Suburbs you serve

We target the top 3–5 for SEO

📸
10–30 photos

Work, team, vehicles, premises

Google reviews URL

We pull them in automatically

✍️
Existing copy

Anything you want kept

👀
Examples you like

2–3 competitor sites, good or bad

🌐
Domain details

If you have one. If not, we’ll register one.

📋
Business details

ABN, hours, address, phone, email

Revisions

How revisions work.

  • Launch tier: 2 revision rounds.
  • Growth tier: 3 revision rounds.
  • Scale tier: 3 revision rounds + 1 post-launch tweak cycle.
  • A revision round = one consolidated message from you with all your changes.
  • Turnaround: we apply revisions within 48 hours.
  • Extra rounds beyond included: $190/round — approved before applied.
Process FAQ

What could go wrong?

What happens if I take weeks to fill in the form?+
The 7 days start when we receive a complete onboarding form. If you take two weeks to send it, we start from when you send it. We won’t chase you more than twice.
Can I see the site during the build?+
You see it on day 10. We don’t do daily preview links because it slows the build and stresses clients who don’t like seeing works-in-progress.
What if I miss something?+
We chase you (nicely) by email and SMS. If we genuinely can’t reach you for 14 days, we pause the build and restart when you reply.
Can I hop on a call during the process?+
Yes, 15 minutes, once, if you want. Most clients don’t need it.
Can you do it faster than 7 days?+
Yes. Growth and Pro tiers ship in 5 days via priority queue. For an additional $290 on Starter we’ll rush it to 5 days too. 3-day emergency builds are case-by-case — email us.

Launch for $199 today.

No call. No quote. Just pick a plan and we'll be live by this time next week.

Cancel the monthly any time. Money-back if not live in 10 days.
📞 Call Start — $199