Every question we get. Answered plainly.

Full build of your site using one of our templates, customised to your trade, service areas, and voice. Includes: pages per your plan, copy written by us based on a brief, photos sourced or optimised from what you give us, logo integration or a simple wordmark if you don’t have one, on-page SEO setup, contact form, Google Analytics, LocalBusiness schema, mobile optimisation, 1 revision round.

Hosting, SSL, daily backups, security monitoring, email support (same-day in business hours), and a set number of content edits per month. Starter: 2 edits. Growth: 5 edits. Pro: unlimited small edits + 24-hour SLA.

Any change under 30 minutes of work: update text, swap a photo, change opening hours, add/remove a service, update pricing, add a testimonial. Not included: new pages (use the $99 extra-page add-on), major redesigns, new functionality.

We write it, based on a 10-minute onboarding form where you tell us about your business, services, service areas, and any specific language you want (or don’t). If you want a full custom copy rewrite in your specific voice, add Custom Copywriting ($490+) which includes a 45-min interview.

You do, ideally. Photos of your team, vans, work in progress, finished jobs. If you don’t have good photos, we’ll use high-quality stock that matches your trade — but real photos convert 40%+ better. If you want a photographer, add our Photo Day service ($990) for half a day on-site in Sydney metro.

Any content YOU provided (photos, logos, your own text) remains yours. The code, design, and copy WE wrote is licensed to you as part of the subscription — you can use it for as long as you’re subscribed. If you want to take the site off our hosting outright, see the migration buyout in the Terms.

Yes. We’ll ask for your domain registrar login (or walk you through pointing it yourself). Most common registrars (GoDaddy, Crazy Domains, VentraIP, Namecheap) take 5 minutes to configure.

Yes, your email setup is separate from your website. Whatever you’re currently using (Google Workspace, Microsoft 365, cPanel email) keeps working untouched when we update your domain’s DNS.

Yes, any time, by emailing us. No cancellation fee. Your subscription ends at the conclusion of the current paid month. Your site stays live 30 days after cancellation as a grace period, then goes offline.

Your domain is always yours. You keep it, point it wherever you want. If we registered it for you, we’ll transfer it to your registrar account on request.

Yes, for a one-off migration fee of 24 months of your current plan ($2,376 on Starter, $3,576 on Growth, $5,976 on Pro). This covers the build value the subscription was spreading over time. Once paid, we transfer everything to your hosting. See Section 8 of the Terms for detail.

The $199 setup doesn’t cover the real build cost — the monthly does, spread over time. Most subscription website services work the same way (some don’t allow migration at all). If you’re paying $99/mo for 24 months, that’s the real cost of the build you’d be keeping. Fair math either way.

No. Month-to-month subscription. You can cancel after month 1 if it’s not working. The only exception is the 10-day launch guarantee window where you can get your setup fee back if we haven’t delivered.

If we haven’t delivered a live, completed website within 10 days of you completing onboarding (and assuming we have all the info we need), you get the setup fee back in full. Monthly hasn’t started at that point.

WordPress with our custom theme. Not Wix, not Squarespace, not a page builder. Fast, standard tech that any developer in Australia can maintain if you ever leave us.

Yes. We target Core Web Vitals (Google’s performance metric) of 90+. Typical load time: under 1.5 seconds on mobile 4G. All images are optimised, no bloated page builders, minimal JavaScript.

Built mobile-first. 70%+ of your visitors will be on a phone — the site is designed and tested for them primarily, desktop second.

SSL (https) is mandatory. We run daily security scans, automatic WordPress core + plugin updates, and 2FA on the admin panel. Daily off-site backups mean if anything goes wrong, we restore from a snapshot within hours.

Yes if you want. We’ll give you a WordPress Editor account (edit content, can’t break the site). Most clients don’t use it — it’s faster to just email us the change.

No — we don’t host email. We recommend Google Workspace ($8.40/user/mo AUD) or Microsoft 365 ($7.90/user/mo). We’re happy to set up the DNS records for either at no extra cost.

Google Analytics 4 installed by default (free). Tracks page views, sources, conversions. We can also set up Microsoft Clarity (free heatmaps) on request. Call tracking is a separate $29/mo add-on if you want to know which channel is sending you phone calls.