End of financial year in Australia triggers a real spike in tradie work: businesses spending remaining budgets, homeowners claiming deductions, landlords doing repairs before year-end.
Most tradies miss it because they don’t prepare. Here’s the 4-week checklist to capture the EOFY surge.
Why EOFY matters for tradies
Three customer segments have a genuine reason to spend before June 30:
- Business customers (ABN): Capital purchases under $20k are instantly deductible for small business. Office fit-outs, commercial electrical, signage, carpentry — all get a rush.
- Landlords and investors: Repair and maintenance expenses are tax-deductible against rental income. Many landlords batch repairs into late June.
- Homeowners planning renovations: Deposits paid pre-June 30 lock in current pricing and let builders plan cash flow. Renovations often sign before EOFY.
For most trades, this translates to a 20-40% bookings increase in June vs March or August.
Week 1 (early June): Prep the pipeline
1. Identify your EOFY target customer
Write down which of your past customers fit the three segments above. Businesses on your books, landlord-owned rental properties, homeowners who mentioned “we’ll renovate one day”.
A good list is 30-80 names.
2. Write your EOFY email/text template
For businesses:
“Hi [Name] — quick note that we’re still taking commercial [trade] work before June 30. Any jobs on your list that need finishing for EOFY? Happy to get you in before the rush. Cheers, [Name]”
For landlords:
“Hi [Name] — just a reminder that repair and maintenance jobs done before June 30 are tax-deductible this financial year. Got anything on your rentals that needs sorting? We’ve got availability across the next 3 weeks. — [Name]”
For homeowners:
“Hi [Name] — hope all’s well. Quick question — any jobs on the list we can help with before the diary fills up pre-winter? Happy to come round for a quick look. Cheers, [Name]”
3. Update your website with an EOFY banner
A top-of-page banner: “EOFY: Book jobs before June 30 to lock in this year’s pricing.” Link to your contact form or phone number.
Even a small banner increases June conversion rate by 10-20%.
Week 2 (mid June): The outreach push
1. Send the outreach messages
5 per day. Not all 30 at once. Natural-feeling pace, genuine voice.
Hit rate: 10-20% book a job from a single outreach message. On 50 sent, that’s 5-10 jobs — often worth $15-30k of work in a busy month.
2. Post EOFY-specific content
One blog post on your site: “EOFY Property Maintenance Checklist for [Sydney/Melbourne] Landlords” or “Pre-June 30: What Electrical Work Can You Claim Back?” These get searched in June and rank fast (shorter-term focus).
Share the post to:
- Your Google Business Profile (as a Post)
- Your Facebook page
- Local Facebook community groups (as a helpful resource, not a sales pitch)
3. Run a targeted ad burst
For 3 weeks in June, run Google Ads targeting:
- “[Trade] + EOFY”
- “[Trade] + tax deductible”
- “[Trade] + June special”
- “Commercial [trade] + [suburb]”
Budget: $300-800 across the month. CPCs on these specific terms are often lower than general service terms because competition is lighter.
Week 3 (late June): The final push
1. Urgency-focused follow-ups
For anyone who enquired but hasn’t booked:
“Hi [Name], just checking in on your [trade] enquiry. We’ve got 2-3 slots left before June 30 — want me to block one in for you? No obligation. Just trying to get everyone booked before the month ends.”
2. Accept deposits without doing the work yet
A job with a 20-50% deposit paid before June 30 is a completed financial transaction for the customer’s EOFY — even if the work is done in July. Offer this option. It dramatically increases pre-June 30 bookings.
3. Final push to commercial accounts
Call (don’t just email) your top 5 commercial customers. “Last chance for pre-EOFY bookings — anything on your list?” Face-to-face or voice gets 3-4x the response rate of email in the final week.
Week 4 (July 1 onwards): The post-EOFY follow-up
Don’t stop in June. July brings:
- Customers who missed EOFY but want to book now
- Tax refunds landing mid-July fund sudden home-improvement decisions
- New financial year budgets released for businesses
Your July marketing should be: “New financial year, fresh start — book your [trade] work now before the spring rush”.
The numbers that matter
Track your June vs May and June vs July numbers:
- Enquiries
- Quotes issued
- Jobs booked
- Revenue
Top-performing tradies see June revenue 30-50% higher than average months with this kind of focused push. The ones who skip the push often see no difference — they’re leaving that extra $10-30k on the table.
What not to do
- Don’t make up a fake discount. “20% off EOFY!” when you’re not actually discounting — customers notice.
- Don’t promise jobs you can’t deliver. Better to say “fully booked” than to squeeze in a rushed job.
- Don’t discount quality. The EOFY rush is real, but your prices should hold — customers are buying for tax reasons, not price.
- Don’t skip the July follow-up. Some customers will commit in early July once their tax return lands.
The annual system
Do this the same way every year. Build it into your business calendar:
- Early June: Pipeline prep + EOFY banner up
- Mid June: Outreach push + ad burst
- Late June: Urgency follow-ups
- Early July: Post-EOFY follow-up
By year 2 or 3, this becomes your biggest month. Smart competitors have figured it out. Most tradies haven’t.
If you need the website banner + landing page + email template sorted for you, it’s included in our Growth and Pro tiers as part of our seasonal campaign support.